About Arbi
A Strategic Approach
The Arbi team has nearly 30 years of international experience; assisting industry leading clients with the utilization of every aspect of a newly digitized world. Every obstacle needs a viable solution that's accompanied by a well-implemented strategic approach. Arbi's mission is to provide uniquely, tailored solutions necessary for the continuous digital transformations in the modern day and for the future. By providing customizable solutions and a one-on-one client experience, we make sure that our strategies are paralleled with your overall mission. We have made it our responsibility to specialize in every aspect of general business that are proven determinants of the success of a perfectly digitally transformed establishment. Our core specialities include:
- Digital Transformation Strategy
- Digital Marketing & Campaign Management
- Client Experience & Client Journey Development
- Data & Marketing Analytics
- Marketing Technology & Roadmap Development
- M&A Strategy/Integrations
- Agile Project Management
- Digital Governance
Learn more about Arbi's digital marketing arm, AdStik!
Digital Transformation
A common fear amongst existing companies is the fear of digital exclusion. Arbi's core mission is to make sure that our client's are not only well prepared, but to assist in the re-structuring of a business model that is built to last. By creating an efficient digital transformation and implementation strategy, a client of Arbi can best avoid the implications of digital disruption.
The Arbi-Client Experience
One of the most undervalued experiences in the modern day is that of human interaction. Our team emphasizes the importance of giving our client's a personalized, one-on-one consultation; allowing us to not only build long-lasting relationships, but to grow along-side our clients and guide you through the path of success every step of the way.
Leadership
Chrystal D. Williams - Chief Executive Officer
Chrystal D. Williams is an experienced strategist, marketing executive and business leader with over 25 years of retail, retirement and institutional financial services experience. She possesses a proven track record formulating digital transformation strategies, building high performing digital teams and successfully implementing operational efficiencies through outsourcing, offshoring and business process improvements.
Prior to Arbi
• Head of Digital and Managed Services – Invesco
• Head of Digital Marketing – Invesco
• Sales Desk Manager, U.S. Retail Sales Division – AIM Management
• National Account Sales Associate, U.S. Banking Division – AIM Management
• Registered Sales Assistant – American Capital
Accolades
• Responsible for digital strategy that netted $343M in new annual revenue over the last five years (5% + CAGRS) through delivery of tailored client solutions (websites, mobile apps, custom business applications)
• Consistently achieved industry-wide top selling product status in retail, retirement and institutional product categories through differentiated content SEO strategy (70% lead conversion rate to product storefronts, ranked highest in asset management industry)
• Created and implemented strategies designed to enhance business optimization through technology automation, vendor outsourcing, resource management and governance – realized $1.85M in annual cost savings
• Advanced knowledge and experience project managing M&A digital integrations for multi-billion dollar companies – integrating talent, business processes and technology platforms
• Experience developing transformational strategies, overseeing business analysis, technology solutions implementation, plan development, budget planning and Agile-scrum project management
• Experience creating and leading high performing cross-functional remote teams – consistently garnering employee satisfaction scores above 90%